MCDA Business Brief

What a Business Continuity Plan Actually Needs to Cover Most business owners have thought about business continuity planning at some point, usually after hearing about it from an insurance agent, a client contract requirement, or a story about a company that didn't recover from a disruption. The instinct that follows is often the same: write a document, save it somewhere, and consider the topic handled. That instinct treats continuity planning as a compliance task. In practic

A social media caption. A website headline. An email. An advertisement. A customer response. They may seem like very different things, but they have something in common: They're all communicating something about your business. And that's where communications becomes more important than many businesses realize. A communications professional isn't simply thinking, “Does this sound good?” They're thinking about what the business is trying to say, who will receive the message, ho

Your business is communicating all the time. Not just when you publish a social media post or launch an advertising campaign. Your website communicates something. Your emails communicate something. Your sales conversations communicate something. Your customer service communicates something. Even a social media caption that took five minutes to write communicates something about your business. The question isn't whether your business is communicating. The question is whether y