MCDA Business Brief

Insights on operations, finance, HR, and communications for growing businesses

Two café employees in aprons reviewing a laptop, beside the headline "Seasonal Employees and Temporary Workers: What to Get Right This Holiday Season" from MCDA CCG, Inc.

Seasonal Employees and Temporary Workers: What to Get Right This Holiday Season

Temporary help can carry a business through the holidays. In California, seasonal employees are covered by most of the same rules as permanent staff, many of them from day one.

Marilyn Murua

Stay Interviews: Asking Before Someone Leaves

Most businesses learn why someone left during the exit interview. A stay interview asks the same questions while there's still time to act on the answers.

Marilyn Murua

The First 90 Days of Post-Merger Integration

Signing the documents ends the deal. For the people inside both businesses, the first 90 days are when the real work of becoming one company begins.

Marilyn Murua

More Leads Won't Fix a Broken Sales Process

Your business needs more leads. Or at least, that's what the numbers seem to suggest. So you invest more in advertising. You increase your marketing efforts. You create more content. You work on generating more inquiries. But what happens when those leads start coming in? If your business isn't consistently following up, qualifying opportunities, communicating with prospects, or moving potential customers toward a clear next step, more leads may not solve the underlying probl

Sep 97 min read

Cryptocurrency Accounting Basics for Businesses: A Practical Guide

As cryptocurrency adoption continues to expand, more businesses are finding themselves transacting in digital assets—whether accepting payments, investing treasury funds, or exploring blockchain-based operations. While the opportunities are significant, so are the accounting complexities. Unlike traditional cash or financial instruments, cryptocurrencies occupy a unique space in financial reporting, requiring careful treatment to ensure accuracy, compliance, and transparency.

Mar 303 min read

How to Price Your Services in a Competitive Market

Pricing is one of the most consequential decisions a service-based business makes. Price too low, and you erode margins, strain capacity, and signal the wrong value. Price too high without justification, and you risk losing opportunities before you can demonstrate impact. In competitive markets, where buyers have options and information is readily available, pricing requires both rigor and restraint. The goal is not simply to “win” on price. It is to price in a way that refle

Feb 244 min read