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MCDA Business Brief
Insights on operations, finance, HR, and communications for growing businesses


Fix the Process Before AI Implementation
AI doesn't correct how work gets done. It follows it, faster and at a larger scale. Here's what to check before adding AI to any process.

Marilyn Murua


What Pay Transparency Laws Mean for Job Postings in 2026
A growing number of states now require employers to include a salary or wage range somewhere in the hiring process, and in many cases, directly in the job posting itself. If your business hasn't reviewed its job ad process against these requirements recently, this is worth a closer look, especially if you hire remotely or across state lines. Why this has become harder to ignore A few years ago, pay transparency requirements were concentrated in a handful of states. That's no

Marilyn Murua


Business Continuity Plan: What It Actually Needs to Cover
What a Business Continuity Plan Actually Needs to Cover Most business owners have thought about business continuity planning at some point, usually after hearing about it from an insurance agent, a client contract requirement, or a story about a company that didn't recover from a disruption. The instinct that follows is often the same: write a document, save it somewhere, and consider the topic handled. That instinct treats continuity planning as a compliance task. In practic

Marilyn Murua


More Leads Won't Fix a Broken Sales Process
Your business needs more leads. Or at least, that's what the numbers seem to suggest. So you invest more in advertising. You increase your marketing efforts. You create more content. You work on generating more inquiries. But what happens when those leads start coming in? If your business isn't consistently following up, qualifying opportunities, communicating with prospects, or moving potential customers toward a clear next step, more leads may not solve the underlying probl
Sep 97 min read


Cryptocurrency Accounting Basics for Businesses: A Practical Guide
As cryptocurrency adoption continues to expand, more businesses are finding themselves transacting in digital assets—whether accepting payments, investing treasury funds, or exploring blockchain-based operations. While the opportunities are significant, so are the accounting complexities. Unlike traditional cash or financial instruments, cryptocurrencies occupy a unique space in financial reporting, requiring careful treatment to ensure accuracy, compliance, and transparency.
Mar 303 min read


How to Price Your Services in a Competitive Market
Pricing is one of the most consequential decisions a service-based business makes. Price too low, and you erode margins, strain capacity, and signal the wrong value. Price too high without justification, and you risk losing opportunities before you can demonstrate impact. In competitive markets, where buyers have options and information is readily available, pricing requires both rigor and restraint. The goal is not simply to “win” on price. It is to price in a way that refle
Feb 244 min read


The Dos and Don’ts of Starting a Business While in College
Starting a business while in college can be one of the most rewarding and challenging experiences of your life. Balancing coursework,...
Dec 26, 20244 min read


Top Digital Strategies for Marketing Success
In today’s digital age, businesses must embrace effective strategies to stay competitive. Here are the top digital marketing strategies...
Oct 14, 20242 min read


Top Web Design Tips to Elevate Your Online Presence
In today's digital landscape, a well-designed website is one of the most critical assets for any business. A website serves as the...
Oct 10, 20244 min read


7 Tips to Optimize Your eCommerce Store for Maximum Success
In today’s competitive digital marketplace, optimizing your eCommerce store is essential to ensure growth and success. By focusing on...
Oct 9, 20242 min read


Mastering SEO: Proven Tips and Tricks to Elevate Your Online Presence
We'll explore some effective SEO strategies and tactics to help you unlock success and maximize your online potential.
May 8, 20242 min read


Top Tips for Building an Effective Business Website
"Your website serves as the online face of your brand, making it essential to create a strong online presence that attracts and engages..."
Jan 5, 20243 min read


Coupon Power: How Discounts Drive Success in Business
"...coupons remain a versatile and effective tool for businesses looking to thrive in a competitive marketplace."
Dec 15, 20233 min read


E-commerce Holiday Strategies: Boosting Sales and Spreading Cheer
To make the most of this festive season, businesses need to adopt effective holiday e-commerce strategies.
Nov 29, 20233 min read


E-commerce Trends: Embracing the Future of Online Shopping
To remain competitive, it's essential to keep a finger on the pulse of e-commerce trends.
Nov 6, 20232 min read


Staying Ahead of the Curve: Latest Trends and Innovations in Online Retail
As technology evolves and consumer preferences change, retailers are continuously adapting to meet the demands of the digital age.
Oct 20, 20234 min read


The Crucial Role of Amazon Marketing for Business Growth
Among the plethora of online marketplaces, Amazon stands out as a juggernaut, offering a wealth of opportunities for brands to thrive.
Oct 9, 20232 min read
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