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MCDA Daily
Your daily business tips


Succession Planning and Ownership Transitions: Preparing for What’s Next
Succession planning and ownership transitions are among the most consequential—and often most deferred—decisions facing business owners. Whether driven by retirement, liquidity needs, leadership development, or unforeseen events, ownership transitions shape a company’s continuity, culture, and long-term value. Yet despite their importance, many organizations delay meaningful planning. The result is frequently a rushed transition, value erosion, or internal disruption at preci


State and Local Tax (SALT) Considerations for Manufacturers
For manufacturers operating in an increasingly complex and competitive environment, state and local tax (SALT) considerations play a critical—yet often underestimated—role in shaping financial performance and strategic decision-making. While federal tax policy tends to attract the most attention, SALT exposure can materially influence site selection, supply-chain structure, cash flow, and long-term growth. Understanding and proactively managing SALT obligations is no longer a


Managing Financial Risk in Volatile Supply Chains
In 2026, supply chain volatility continues to challenge organizations across industries. Geopolitical shifts, fluctuating commodity prices, labor shortages, and technological disruptions have all contributed to an environment where even minor disruptions can ripple through costs, cash flow, and profitability. For finance and operations teams, managing this volatility is no longer optional—it’s essential. Understanding financial risk in supply chains requires both a forward-lo


How Micro-Influencers Can Amplify Your Brand on a Budget
In today’s saturated digital marketplace, brands are constantly vying for consumer attention. Traditional advertising channels are often...
Oct 2, 20253 min read


The Power of Nostalgia in Modern Marketing
In an age where attention is fragmented and competition is fierce, one emotional lever continues to cut through the noise: nostalgia ....
Aug 7, 20252 min read


Stop Selling—Start Connecting: The Future of Authentic Marketing
Why Human-Centered Strategies Are Replacing Traditional Sales Tactics In a marketplace overwhelmed with content, competition, and...
Jun 4, 20253 min read


How to Be Unforgettable in a Sea of 'Same'
In today's oversaturated market, it can feel like everyone is selling the same thing. Same templates. Same tone. Same 5-step process to...
May 30, 20253 min read


Top SEO Mistakes Social Media Managers Should Avoid
While social media and SEO are often treated as separate digital strategies, the reality is they’re deeply interconnected. A strong...
Apr 30, 20253 min read


How to Build a Personal Brand as an Entrepreneur: A Step-by-Step Guide
In today’s competitive business landscape, building a personal brand is one of the most powerful ways an entrepreneur can stand out, gain...
Mar 12, 20255 min read


Leveraging Influencer Marketing on a Budget: A Smart Strategy for Small Business Owners
In today’s digital age, influencer marketing has emerged as one of the most effective ways to reach a wider audience, build brand...
Mar 11, 20254 min read


Social Media Engagement: Key Strategies for Maximizing Audience Interaction and Growth
In today’s digital landscape, social media is one of the most powerful tools businesses can use to connect with their audience. However,...
Mar 6, 20254 min read


The Future of SEO: Trends Every Business Should Know
Search Engine Optimization (SEO) has long been a cornerstone of digital marketing, helping businesses increase visibility, drive traffic,...
Mar 4, 20255 min read


The Role of Content Marketing in Building Brand Authority and Trust
In today’s digital landscape, where consumers have access to a vast array of information at their fingertips, gaining brand authority and...
Feb 27, 20254 min read


Harnessing the Power of Micro-Influencers for Brand Growth in Niche Markets
In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to connect with their target...
Feb 25, 20254 min read


The Rise of Food Sensory Marketing: Engaging Consumers Through Taste and Smell
In recent years, brands have increasingly turned to food-inspired sensory marketing to create deeper emotional connections with...
Feb 13, 20252 min read


How Copywriting Shapes Your Brand Identity
In today’s digital world, brand identity and copywriting are inextricably linked. How well-crafted copy aligns with your brand’s values...
Feb 12, 20254 min read


Social Media Marketing: Best Practices for Small Businesses
In today’s digital world, social media has become an essential tool for small businesses looking to grow their brand, connect with...
Jan 1, 20254 min read


SEO Basics: How to Drive More Organic Traffic to Your Website
In the digital age, getting your website in front of the right audience is essential for business success. One of the most effective ways...
Dec 19, 20243 min read


Top Digital Strategies for Marketing Success
In today’s digital age, businesses must embrace effective strategies to stay competitive. Here are the top digital marketing strategies...
Oct 14, 20242 min read


Top Web Design Tips to Elevate Your Online Presence
In today's digital landscape, a well-designed website is one of the most critical assets for any business. A website serves as the...
Oct 10, 20244 min read


Utilizing Canva for Business: A Game-Changer for Entrepreneurs
In today's digital age, businesses need to consistently create visually appealing content that grabs attention and effectively...
Sep 9, 20244 min read


How to Create a Consistent Brand Voice Across Multiple Channels
In today’s digital world, businesses communicate with their audience across various platforms—social media, websites, email, and more....
Aug 30, 20243 min read


Rebranding Done Right: Strategies for Success
We'll explore the keys to successful rebranding and provide actionable strategies for achieving rebranding success.
May 7, 20243 min read
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