MCDA Daily

Economic uncertainty has become a defining feature of the modern business landscape. Market fluctuations, geopolitical tensions, shifting regulations, and unexpected crises—from supply chain disruptions to rapid technological change—create conditions where traditional forecasting often falls short. In these environments, organizations that rely solely on linear predictions risk being unprepared for emerging challenges. Scenario planning  offers a structured approach to naviga

In today’s professional landscape, your reputation is no longer shaped solely by a résumé, a job title, or a company website. Increasingly, it is shaped by what people learn about you before they ever meet you—often through LinkedIn. Personal branding on LinkedIn is not about self-promotion in the loud or performative sense. At its core, it is about clarity: communicating who you are, what you do well, and what you stand for in a way that builds trust over time. When approach

In an era where reputation travels at the speed of a screenshot, the candidate experience is no longer an HR side note — it is a front-line brand strategy. Companies invest heavily in marketing, customer experience, and public relations. Yet one of the most influential brand touchpoints often receives less strategic attention: the hiring process. Every job posting, recruiter email, interview, and rejection message communicates something powerful about who a company is. In a c