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MCDA Business Brief
Insights on operations, finance, HR, and communications for growing businesses
Seasonal Employees and Temporary Workers: What to Get Right This Holiday Season
Temporary help can carry a business through the holidays. In California, seasonal employees are covered by most of the same rules as permanent staff, many of them from day one.
Marilyn Murua
Stay Interviews: Asking Before Someone Leaves
Most businesses learn why someone left during the exit interview. A stay interview asks the same questions while there's still time to act on the answers.
Marilyn Murua
The First 90 Days of Post-Merger Integration
Signing the documents ends the deal. For the people inside both businesses, the first 90 days are when the real work of becoming one company begins.
Marilyn Murua
More Leads Won't Fix a Broken Sales Process
Your business needs more leads. Or at least, that's what the numbers seem to suggest. So you invest more in advertising. You increase your marketing efforts. You create more content. You work on generating more inquiries. But what happens when those leads start coming in? If your business isn't consistently following up, qualifying opportunities, communicating with prospects, or moving potential customers toward a clear next step, more leads may not solve the underlying probl
Sep 97 min read
How to Network Authentically—Even If You’re Introverted
For many professionals, networking carries an unspoken expectation of extroversion: large events, quick introductions, and effortless small talk. Yet some of the most meaningful professional relationships are not built on charisma alone—they are built on depth, attentiveness, and trust. Introversion is not a liability in networking. In fact, when approached intentionally, it can be an advantage. Authentic networking is not about collecting contacts. It is about building align
Mar 33 min read
Networking for People Who Hate Networking (Yes, It’s Possible)
Let’s face it: for a lot of us, the word “networking” brings up awkward images of forced small talk, business card exchanges, or...
Apr 16, 20253 min read
Forging Success: The Power of Strategic Partnerships in Business
Strategic partnerships are a cornerstone of business success in today's interconnected and rapidly evolving marketplace.
Jun 3, 20242 min read
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