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MCDA Business Brief
Insights on operations, finance, HR, and communications for growing businesses


Seasonal Employees and Temporary Workers: What to Get Right This Holiday Season
Temporary help can carry a business through the holidays. In California, seasonal employees are covered by most of the same rules as permanent staff, many of them from day one.

Marilyn Murua


Stay Interviews: Asking Before Someone Leaves
Most businesses learn why someone left during the exit interview. A stay interview asks the same questions while there's still time to act on the answers.

Marilyn Murua


The First 90 Days of Post-Merger Integration
Signing the documents ends the deal. For the people inside both businesses, the first 90 days are when the real work of becoming one company begins.

Marilyn Murua


How to Price Your Services in a Competitive Market
Pricing is one of the most consequential decisions a service-based business makes. Price too low, and you erode margins, strain capacity, and signal the wrong value. Price too high without justification, and you risk losing opportunities before you can demonstrate impact. In competitive markets, where buyers have options and information is readily available, pricing requires both rigor and restraint. The goal is not simply to “win” on price. It is to price in a way that refle
Feb 244 min read
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