MCDA Business Brief

Insights on operations, finance, HR, and communications for growing businesses

MCDA CCG graphic with the headline “The Holiday Party & Workplace Conduct: Why It Deserves Some Planning” beside a photo of colleagues raising glasses as a coworker gives a toast.

The Holiday Party and Workplace Conduct

A holiday party is a work event in a social setting, and that mix is what makes it different. A few decisions made ahead of time help it bring the team together.

Riley Murr

MCDA CCG graphic with the headline “Handling December Time-Off Requests With Fairness” beside a close-up of a calendar with a red pushpin and “day off” written on the 30th.

Handling December Time-Off Requests Fairly

When three people want the same week off and the business needs two of them working, a clear process does most of the work. Here's how to set one up before the requests arrive.

Riley Murr

How to Set Communication Standards With Clients

Being available around the clock is rarely a deliberate choice. It tends to happen one helpful reply at a time. A practical look at response times, channels, and holding the line as a team.

Riley Murr

Social Media Analytics & ROI

Social media has become a core component of modern marketing strategies, but its value is often misunderstood—or underutilized—when it comes to measurable business impact. While metrics such as likes, comments, and followers provide visibility into engagement, they do not, on their own, demonstrate return on investment (ROI). To fully leverage social media as a business tool, organizations must move beyond surface-level metrics and adopt a more structured, outcome-driven appr

Apr 33 min read

The Power of Storytelling in Marketing

Storytelling is a powerful marketing tool that has been used for centuries to captivate and engage audiences.

Jun 23, 20232 min read