MCDA Business Brief

Insights on operations, finance, HR, and communications for growing businesses

How to Set Communication Standards With Clients

Being available around the clock is rarely a deliberate choice. It tends to happen one helpful reply at a time. A practical look at response times, channels, and holding the line as a team.

Riley Murr

Why Your Business Needs a LinkedIn Page, and Why It Needs to Be Active

A business built on referrals and reputation still gets looked up online. Here’s why a LinkedIn page matters, and why keeping it active matters even more.

Marilyn Murua

How to Communicate a Price Increase to Clients

Deciding to raise prices is often easier than telling clients. A practical look at timing, tone, and preparing your team before the announcement goes out.

Riley Murr

Short-Form Video Strategy: Maximizing Impact on Reels, Shorts, and TikTok

Short-form video has emerged as one of the most powerful tools in modern digital marketing. Platforms such as Instagram Reels, YouTube Shorts, and TikTok have transformed how audiences consume content, favoring fast, engaging, and visually compelling videos over longer formats. For brands, creators, and professionals alike, mastering short-form video is no longer optional—it’s essential for building visibility, engagement, and influence in a crowded digital landscape. Why Sh

Feb 203 min read

The Power of Storytelling in Marketing

Storytelling is a powerful marketing tool that has been used for centuries to captivate and engage audiences.

Jun 23, 20232 min read