MCDA Daily

Rebranding is one of the most powerful—and perilous—moves a company can make. Done well, it signals evolution, sharpens relevance, and strengthens emotional connection. Done poorly, it can alienate loyal customers, dilute brand equity, and erase years of trust in a matter of weeks. History offers no shortage of cautionary tales. From ill-considered logo redesigns to tone-deaf messaging shifts, rebranding mistakes have repeatedly cost companies not just money, but customers. U

Cash flow is the lifeblood of every business. Even profitable companies can struggle if payments from clients are delayed. The journey from issuing an invoice to receiving payment may seem straightforward, but small missteps along the way—unclear invoices, delayed follow-ups, or unresolved disputes—can create significant cash flow challenges. By implementing clear processes and proactive strategies, businesses can streamline payments, reduce friction, and improve financial st

“Growth” and “scaling” are often used interchangeably in business conversations. While they’re closely related, they are not the same—and misunderstanding the difference can lead to strained teams, cash flow challenges, and stalled momentum. Understanding when your business should focus on growth versus when it’s ready to scale is essential for making smarter decisions about strategy, investment, and operations. What Is Growth? Growth refers to an increase in revenue, custome