MCDA Business Brief

Insights on operations, finance, HR, and communications for growing businesses

MCDA CCG graphic with the headline “The Holiday Party & Workplace Conduct: Why It Deserves Some Planning” beside a photo of colleagues raising glasses as a coworker gives a toast.

The Holiday Party and Workplace Conduct

A holiday party is a work event in a social setting, and that mix is what makes it different. A few decisions made ahead of time help it bring the team together.

Riley Murr

MCDA CCG graphic with the headline “Handling December Time-Off Requests With Fairness” beside a close-up of a calendar with a red pushpin and “day off” written on the 30th.

Handling December Time-Off Requests Fairly

When three people want the same week off and the business needs two of them working, a clear process does most of the work. Here's how to set one up before the requests arrive.

Riley Murr

How to Set Communication Standards With Clients

Being available around the clock is rarely a deliberate choice. It tends to happen one helpful reply at a time. A practical look at response times, channels, and holding the line as a team.

Riley Murr

Why Your Business Needs a LinkedIn Page, and Why It Needs to Be Active

A business built on referrals and reputation still gets looked up online. Here’s why a LinkedIn page matters, and why keeping it active matters even more.

Oct 274 min read

Content That Converts: Educating vs. Selling

In today’s digital landscape, content is no longer just a marketing tool—it is often the first and most consistent interaction a business has with its audience. Yet many organizations still grapple with a fundamental question: should content focus on educating or selling? The answer is not a simple either-or. High-performing content does both—but not at the same time, and not in the same way. Understanding the distinction, and more importantly the relationship, between educat

Mar 233 min read

Personal Branding on LinkedIn: Building Trust, Visibility, and Professional Influence

In today’s professional landscape, your reputation is no longer shaped solely by a résumé, a job title, or a company website. Increasingly, it is shaped by what people learn about you before they ever meet you—often through LinkedIn. Personal branding on LinkedIn is not about self-promotion in the loud or performative sense. At its core, it is about clarity: communicating who you are, what you do well, and what you stand for in a way that builds trust over time. When approach

Feb 183 min read