MCDA Daily

The term “metaverse” has gone from tech buzzword to strategic consideration for brands, investors, and marketers alike. But beyond the hype lies a nuanced landscape of opportunity, risk, and uncertainty. For businesses considering a presence in this emerging digital ecosystem, understanding both sides of the equation is critical. What the Metaverse Means for Brands At its core, the metaverse is a collection of interconnected virtual spaces where users can interact, socialize,

Small talk often gets a bad rap. It’s dismissed as trivial chatter, awkward filler, or an obligatory social hurdle. Yet, when approached with intention, small talk is a powerful tool—one that lays the groundwork for genuine connection, trust, and opportunity. Why Small Talk Matters More Than You Think At its core, small talk is about building rapport . It’s the social lubricant that eases introductions, reduces anxiety, and creates space for meaningful dialogue. Whether in a

For decades, competitive advantage followed a familiar playbook. Companies invested in scale, proprietary assets, process efficiency, and brand strength. These advantages were often durable, built over years and protected by capital intensity, regulation, or operational complexity. Artificial intelligence is reshaping that landscape. Not by eliminating competitive advantage—but by redefining where it comes from, how long it lasts, and who can realistically achieve it. From Sc