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MCDA Business Brief
Insights on operations, finance, HR, and communications for growing businesses


Fix the Process Before AI Implementation
AI doesn't correct how work gets done. It follows it, faster and at a larger scale. Here's what to check before adding AI to any process.

Marilyn Murua


What Pay Transparency Laws Mean for Job Postings in 2026
A growing number of states now require employers to include a salary or wage range somewhere in the hiring process, and in many cases, directly in the job posting itself. If your business hasn't reviewed its job ad process against these requirements recently, this is worth a closer look, especially if you hire remotely or across state lines. Why this has become harder to ignore A few years ago, pay transparency requirements were concentrated in a handful of states. That's no

Marilyn Murua


Business Continuity Plan: What It Actually Needs to Cover
What a Business Continuity Plan Actually Needs to Cover Most business owners have thought about business continuity planning at some point, usually after hearing about it from an insurance agent, a client contract requirement, or a story about a company that didn't recover from a disruption. The instinct that follows is often the same: write a document, save it somewhere, and consider the topic handled. That instinct treats continuity planning as a compliance task. In practic

Marilyn Murua


Overcoming Common Emotional Barriers in Customer Service
Providing exceptional customer service is crucial for any business, as it directly impacts customer satisfaction, loyalty, and overall...
Aug 8, 20243 min read
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The Impact of CSR on Brand Reputation and Customer Loyalty
In today's socially conscious marketplace, Corporate Social Responsibility (CSR) has emerged as a crucial factor influencing brand...
Jul 31, 20243 min read
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The Impact of Customer Satisfaction on Business Success
Customer satisfaction is a critical factor that influences the success and longevity of a business. It encompasses the customer’s...
Jun 27, 20243 min read
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How to Attract High-Quality Clients: Strategies for Sustainable Business Growth
In the competitive landscape of business, attracting high-quality clients is essential for sustainable growth and success. While quantity...
Jun 11, 20242 min read
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Building Trust: The Impact of Transparency in Business
In today's increasingly transparent world, businesses that prioritize openness and honesty are poised to thrive and succeed in the long run.
Jun 10, 20242 min read
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Maximizing Reach: Effective Customer Engagement Tactics for Business Growth
Engaging with your audience not only fosters loyalty and satisfaction but also expands your reach and attracts new customers.
May 31, 20242 min read
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Enhancing Customer Experience: Key Strategies for Business Success
In today's competitive market landscape, prioritizing customer experience (CX) is essential for businesses looking to thrive. Customer...
Apr 10, 20242 min read
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Corporate Social Responsibility: Building Brand Reputation Through Social Impact
In today's interconnected world, consumers are not only interested in the products and services a company offers but also in its values...
Apr 4, 20243 min read
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Elevating Your Business: Tips for Enhancing Customer Service
In this blog post, we delve into effective tips for enhancing customer service to elevate your business and delight your customers.
Mar 6, 20242 min read
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Strategies for Diffusing Tension in Business Communication
Diffusing tension in business communication is essential for maintaining positive relationships and fostering collaboration.
Feb 13, 20242 min read
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Customer Acquisition and Retention: Building a Strong and Sustainable Business
In this article, we'll explore strategies to acquire new customers and, equally important, retain them for the long haul.
Feb 7, 20242 min read
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An Essential Guide to Online Reputation Management
By actively managing and improving your online presence, you can build trust, credibility, and opportunities.
Jan 30, 20242 min read
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Building Stronger Customer Relationships: Consulting Strategies for Success
Consulting firms offer the expertise and strategies needed to navigate the complexities of modern customer relationships successfully.
Jan 24, 20242 min read
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Top Tips for Building an Effective Business Website
"Your website serves as the online face of your brand, making it essential to create a strong online presence that attracts and engages..."
Jan 5, 20243 min read
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Strategies for Building and Maintaining Strong Customer Relationships in the New Year
As you gear up for the new year, consider these effective strategies to strengthen your customer relationships and foster long-term success.
Nov 30, 20232 min read
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Maximizing Your Holiday Season: The Benefits of Hiring a Virtual Assistant
In this blog post, we'll explore the reasons why bringing in extra help during this busy season is a smart move for your business.
Nov 22, 20233 min read
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Building Strong Foundations: Managing Customer Relationships
Let's delve into the art of managing customer relationships and explore strategies that will help your business thrive.
Nov 16, 20232 min read
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